Search Engine Optimization
Hello Friends !
I am going to share my Ideas on SEO(Search Engine Optimization) How to prompt our webpage or site on search engines. All though it is a big topic but we will try and share our knowledge to each other.
Search engines contain billions of HTML pages in their databases. When a user performs a search, the search engine must not only filter a set of pages that are relevant to the query, but also rank them from best to worst. Since it is impractical for Search Engines to use human reviews for the sheer volume of the databases, they rely on programmed algorithms to analyze & rank pages. So this step is very essential part in web development.
To obtain maximum search engine rankings, it is essential to understand how your target audience is searching for information via search engines. When your potential visitors & customers use search engines like Google & Yahoo to find products & online services, they type a set of words or phrases, commonly called keywords or keyword phrases into the search box.
We Should always apply White Hat SEO work to obtain cosistent, regular & desired result, so that we can explore our Ebusiness in this competitive Internet Era. Diff b/w White Hat SEO and Black Hat SEO, I will discuss later
Normally we Should Follow these Steps to get relevent results:-
1. First of all we have to check wether the website is W3C Compitable. A website which is W3C compitable is considerd to be good one and search engine friendly.
2. Addition of META TAGS for every pages of the website.Which includes Title tags and Description Tags for all pages.
3. Addition of Meta Keywords Tag.
4. Addition of SiteMaps, also we must investigate for Broken links, If we found any broken links than this is our responsibilty to fix it
5. Proper submission of the URL to google and other free search engines and monitering of results.
6.If any one is interested for Keyword targeted google adwords, he can opt this paid service from Google & Yahoo
Benifits of Adwords:-
1.Access to 80% of U.S Internet users.
2.Strong global presence.
3.Thousands of websites where your ads can appear.
For Google Adwords you can choose your daily budget(maximum amount you pay in a day), you have to pay only for those users who click on to your ad. If any one has taken adword services than he can regurely moniter its performence by conversion tracking method.
7.You can also opt Site targeting, Site targeting lets AdWords advertisers choose individual sites in the Google content network where they’d like their ads to appear.If you want to place your ad on a single international website, you can. If you want to select dozens of sites about your product or firm, you can do that, too. Site targeting lets you handpick your audience, big or small.
The above list of SEO Techniques will help you optimize your website so you will get a higher Search Engine Results Position (SERP). Some of the items can be done quickly — others will take a bit of time. Hoping I am Going right…..
Next time I will discuss How to install Google Map, Google News and Details of SEO Work.
You can Mail me at : abhay.jiit@gmail.com
Thanks
Abhay
ROR(Resources of a Resource) – Trough ROR file you can exchange information through web , by describing your content, resources, and relationships with other resources.
The main Goal of ROR is to describe content and resources by spliting it into smaller resources, so that resources can be described easily.
In ROR document all elements are described using the Resource class.
The main resource of a ROR document has its type property set to “Main” <type>Main</type>
Here is List of Class that you can use in TYPE Property as per your website need-
Address, AffiliateProgram,Ad, Affiliation, Alert, App, Article, Audio, Archive, Banner, Blog, Book, Business, Contact, Course, Data, Discount, Document, Download, EBook, Entity, Event, Favorite, Feed, File, Forum, Friend, Graph, HttpService, Image, Information, Legal, Link, Magazine, Menu, Message, Music, Newsletter, Organization, Partner, Person, Poll, Product, QA, Report, Review, Schedule, SiteMap, Song, Text, Tip, Tool, Tutorial, Video, Webpage, WebService, Website
You can name your ROR document ror.xml Search Engines can search for this document on your website and find valuable information about it and its resources.
Example of Typr Main-
<Resource rdf:about=”main”>
<type>Main</type>
<title>Tours in India | Tourist places in India | Tours in Rajasthan | Car Rentals for tours in India</title>
<url>http://www.krishtours.com/</url>
<image>http://www.krishtours.com/krish-tours-travel.gif</image>
<image>http://www.krishtours.com/tajmahal.jpg</image>
<image>http://www.krishtours.com/himachal.jpg</image>
<image>http://www.krishtours.com/southindian.jpg</image>
<descLong>Visit tourist places in India, know secret behind colourful, vibrant, incredibly attractive
Rajasthan, through rajasthan tours, get close touch by Tour of goa, rajasthan, Agra, Jaipur, Himachal, get hotels, Car Rentals for tours in India</descLong>
<keywords>Tours in India, India tour spots, Tours For Rajasthan, tours for goa, Tours of rajasthan, Tours of
Agra, Tours of Jaipur, Tours of Himachal, Hotel, Tour package for rajasthan, Resort in Rajasthan, Srinagar, Agra, Car Rentals for tours in India, travel, management company in Delhi, Hotels In India</keywords>
<content>As corporate and leisure travel management company our main aim is to provide quality service to tourists for Tours in India, as India is a land of diversity, having Great history of all religions, inspite all people live together, what is secret behind it, you know can by Tours in India, visiting tourist places in India. What is secret behind colourful, vibrant, incredibly attractive Rajasthan, get close touch by Tour of goa, Tous of rajasthan, Tours of Agra, Tours of Jaipur, Tours of Himachal</content>
<updated>2007-08-07 </updated>
<language>English </language>
</Resource>
You can also include Your Address, Information about Products of your website, Your business Information , Events of your organization, Address of your Business-
For Example Contact canj be added like-
<Resource rdf:about=”Contact”>
<type>Contact</type>
<title>Tours in Rajasthan |Tour of Agra | Tour of Srinagar, Himachal | Car, Hotel Rentals for tours in India</title>
<name>Krish Tours and Travel </name>
<address>5A/11041 W.E.A Sat Nagar , Karol Bagh , New delhi 110005</address>
<phone> 011-64633003, 09910731333, 09212380800, 09868174961, 62, 63 </phone>
<email> nirmal2005mehta@yahoo.co.in, suresh1975g@yahoo.co.in</email>
<url>http://www.krishtours.com/contactus.htm</url>
<image>http://www.krishtours.com/krish-tours-travel.gif</image>
<image>http://www.krishtours.com/tajmahal.jpg</image>
<image>http://www.krishtours.com/himachal.jpg</image>
<image>http://www.krishtours.com/southindian.jpg</image>
<descLong>For Tourist place in India you can enjoy Delhi-Agra-Jaipur famously Golden Triangle Tour. You can enjoy Delhi tour, with awasome look of Qutub Minar, Humayun tomb, Birla temple, Red Fort, India Gate . Tourists can enjoy the the Pink City of Jaipur, through Tours For Rajasthan, Know the Histroy, feel the moment of Love through Tour of Agra, Tours in India</descLong>
<keywords>Tours in India, India tour spots, Tours For Rajasthan, tours for goa, Tours of rajasthan, Tours of
Agra, Tours of Jaipur, Tours of Himachal, Hotel, Tour package for rajasthan, Resort in Rajasthan, Srinagar, Agra, Car Rentals for tours in India, travel, management company in Delhi, Hotels In India</keywords>
<updated>2007-08-07 </updated>
<language>English </language>
</Resource>
Some Example of Classes and its Properties
Contact-
name
Name of person, business or organization
address
Address
phone
Phone number
mobile
Mobile phone number
work
Work number
pager
Pager number
fax
Fax number
email
Email address
Message-
sender
Sender
recipient
Recipient
cc
Copy to
bcc
Blind copy to
title
Title or subject
body
Body
For online demo See- http://www.krishtours.com/ror.xml
If You need help or You any suggestion You can mail me at : abhay.jiit@gmail.com
thanks for this…where are you from?
Susan in Italy